10 May 2022

Celebrating 10th edition with city-wide digital exhibition

From 11 – 15 May Amsterdam Art Week celebrates its 10th anniversary. Especially for this edition Amsterdam Art has curated the exhibition It’s Your Birthday with artworks of participating galleries, project spaces and residencies. The artworks in the exhibition represent different phases of a party: from the preparations and the party itself to the afterparty and the hangover that follows. The exhibition can be seen from 11 to 15 May on digital screens from JCDecaux, spread across 99 locations in Amsterdam. At the same time, the exhibition will also be on physical display at the Amsterdam Art Gallery in Capital C.

“For 60 years, JCDecaux has been committed to making cities more beautiful and liveable worldwide. The collaboration with Amsterdam Art gives a nice unique interpretation of this vision.” Walter Kraus, Commercial Director JCDecaux

“This year Amsterdam Art Week celebrates its 10th anniversary. The digital exhibition is our gift to Amsterdam. We are delighted that JCDecaux is providing the screens for it, so that we can make contemporary art accessible to a wide audience during this extra festive edition.” Nina Folkersma, Director Amsterdam Art.

It’s Your Birthday
The artworks in the exhibition are divided into four themes related to a party: the preparations, the party, the afterparty and the hangover. In the work partyyyy hiding under a veil of distracting joyous sabotage camouflage by Mette Sterre (Kersgallery), for example, you can see the preparations for the party, with the dilemma of ‘what do I wear? The party is in full swing in The Night Bright With Kisses by Helen Beard (Reflex Amsterdam), with sneaky kisses in a corner. The work Holy Guacamole by Carmen Schabracq (CBK Zuidoost) fits the afterparty: the last person left at the party. The painting Pollinator (Thirsty Trap) by Anthony Goicolea (Galerier Ron Mandos) depicts the hangover and thirst on the day after the party. All artworks are for sale and can be viewed in the gallery space of Amsterdam Art in Capital C.

10 years of Amsterdam Art Week
From 11 – 15 May the tenth edition of Amsterdam Art Week will take place. During Amsterdam Art Week Amsterdam Art, together with 65 art institutions, including prominent galleries, museums, residencies and project spaces, presents an exciting week full of openings, open studios, artist talks, debates, performances, film screenings and gallery tours. The programme brings art professionals, culture lovers and the art public of the future in touch with the best that the Amsterdam art scene has to offer. During this jubilee edition of Amsterdam Art Week, the theme Celebrate Change is central.

Pre-opening symposium and programme
For the first time this year a pre-opening symposium will take place on 10 May; a start of a new tradition in cooperation with Amsterdam Museum and Pakhuis de Zwijger. The theme of this year’s symposium is Celebrate Change. Leading speakers from the Amsterdam art field will look back on the developments of the past ten years and speculate about how these will continue in the future. The extensive programme can be found in the agenda of the renewed website amsterdamart.com. Especially for the 10th anniversary Amsterdam Art Week has compiled 10 Amsterdam Art Week Specials with tips for visitors.

About JCDecaux
Since its founding in 1964, JCDecaux has operated with the objective of improving the quality of life in cities, combining advertising operation with urban development. With outdoor advertising, JCDecaux has been developing and financing public services for over fifty years, contributing to an increasingly pleasant urban living environment. More information on jcdecaux.nl.

About Amsterdam Art
Amsterdam Art is committed to strengthening the position of Amsterdam as an international centre for contemporary art. It promotes cooperation between different art institutions and promotes the most prominent artists and exhibitions in the capital. Besides the annual Amsterdam Art Week, Amsterdam Art presents the current offer of contemporary art institutions on its website throughout the year, distributes the Amsterdam Art Guide and publishes a digital newsletter. In the Amsterdam Art Gallery at Capital C Amsterdam Art presents changing exhibitions. For more information visit the new website amsterdamart.com.

Amsterdam Art Week is made possible by the Amsterdam Fund for the Arts, Mondriaan Fund, Prins Bernhard Cultuur Fonds, Zabawas, Catawiki and Sijthoff Media. The digital exhibition in the city is made possible by JCDecaux.