The aim of Galerie Fleur & Wouter is to bring young people into contact with art, to make them feel at home in the gallery and to motivate them to start collecting. This philosophy of an accessible and inclusive gallery is reflected in all our activities. We try to communicate in an accessible way and tell clear stories.
We present artists with a strong story, who create works of art that have an immediate appeal, but then turn out to have many other layers as well. Our artists work in different art forms and we are always looking for cross-links outside of the visual arts. Artists who have been ignored by general art history, such as Outsider artists, are also given a platform in the gallery.
The majority of our artists are young and they will grow with the gallery in the coming years. But we also work together with mid-career artists like Jan Hoek and Mai van Oers. We see the gallery, its artists and supporters as a family that, in addition to making a profit, aims to help grow the artists’ careers, and increase the appreciation of art in general.
The gallery was founded in 2019 by Fleur Feringa and Wouter van Herwaarden. The two years prior they explored alternative creative concepts such as hosting an auction where artworks could be traded for everything except money.