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Act! Cut! Play!

Museums/Institutes Vlaams Cultuurhuis de Brakke Grond

Nes 45
1012 KD Amsterdam
+31 (0)20 6229014

Open Mon - Fri / 11-18 hrs
Sat - Sun / 13-18 hrs

Screening 26 Jan — 29 Jan


Act! Cut! Play! is a new interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. Three teams existing of a designer, theatre maker, and filmmaker from either the Netherlands or Flanders, and are challenged to work together to investigate the possibilities and boundaries of their disciplines and the provided ‘format’ of the fashion film. With the incorporation of a theatre maker, the three teams are challenged to make the narrative an important element within the films. In December these three films will premiere, and will then be shown in the international fashion-theatre-, film- and art world.  Act! Cut! Play! is an initiative of FASHIONCLASH, Flemish Arts Centre De Brakke Grond and MoMu – ModeMuseum Provincie Antwerpen.
These three interdisciplinary teams collaborate on the development of three short fashion films from start to end. Previously, fashion films were mostly used by brands as a moving lookbook for their new collections. Over the course of the last years the fashion film has been on the rise: fashion film festivals are popping up across the globe. The films are becoming more innovative and visually striking, but what stands out is that in both national as well as international fashion films the narrative is under developed, and subordinate to its visual qualities. This is precisely what makes this an excellent opportunity to combine fashion, theatre and film and mold it into the right shape.
Première & Presentation
On December 16th the three films will premiere at Lumière Cinema in Maastricht. After this the Act! Cut! Play! films will travel all over the globe starting from Amsterdam at Mercedes-Benz Fashion Week (26 – 29 January 2017 in De Brakke Grond, 28 January 2017 in de Westerunie), Antwerp (February 2017), Cinedans (16 -20 March 2017), FASHIONCLASH Festival (29 June – 2 July 2017) and several other stages including international fashion film festivals.
SchuellerDeWaal (fashion designers (Philipp Schueller en Rens de Waal)
Jelena Kostić (choreographer)
studio dennis vanderbroeck (performer)
Leen Michiels (film maker, MosoTheCat)
Daniel van Hauten (filmmaker, Wedovoodoo.Tv)
Suze Milius (theatre maker, House Crying Yellow Tears)
Marie-Sophie Beinke (fashion designer)
Femke Huurdeman (film maker)
Emmanuel A. Ryngaert (fashion designer)


Other events

Galleries Albada Jelgersma

Wed - Sat / 13-18 hrs
+ by appointment

Date 28 Apr - 9 Jun

Opening Saturday 28 Apr
17 - 19 hrs

Rens Horn

Museums/Institutes Oude Kerk

Mon - Sat / 10-18 hrs
Sun 13-17.30 hrs

Date 29 Apr

Time 20 - 21:30 hrs

image: gert jan van rooij

Project Spaces Arti et Amicitiae

Tue - Sun / 12-18 hrs

Date 13 Apr - 19 May

Opening Friday 13 Apr
19:30 hrs


Who Are We Again?

Museums/Institutes Oude Kerk

Mon - Sat / 10-18 hrs
Sun 13-17.30 hrs

Date 24 Nov - 29 Apr

Opening Friday 24 Nov
17 - 21 hrs

Christian Boltanski, photo: Maarten Nauw