In and around Gelderlandplein you will find works of art by renowned, international artists. The work has been selected by Kroonenberg Group – owner of the mall – in cooperation with art gallery REFLEX in Amsterdam. The carefully selected collection can be viewed every day.
Besides looking at art, you can learn more about the artists, the meaning of their work or their inspiration with the Art of Shopping audio tour. Each artwork has a QR code. When you scan the QR code, you can listen to fascinating background stories about the work directly on your phone.
Walk around, discover, listen and be amazed by our permanent exhibition. Welcome to the Art of Shopping Tour, where every step shows you something new and every story expands your view.